What are the various options available to advertisers for purchasing advertising time on television? How does the

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What are the various options available to advertisers for purchasing advertising time on television? How does the use of these options differ for national versus local advertisers?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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What are the various options available to advertisers for purchasing advertising time on television? How does the

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A number of options are available for purchasing advertising time on television Advertisers can purc...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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