What are unsought products? Give an example of an unsought product, and explain how it might be

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What are unsought products? Give an example of an unsought product, and explain how it might be marketed.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 07:35 AM

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What are unsought products? Give an example of an unsought product, and explain how it might be

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Unsought products are marketed to consumers who may no...View the full answer

Contemporary Marketing

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