What are zipping, zapping, and muting? Why are they a concern to marketers?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:03 AM

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What are zipping, zapping, and muting? Why are they a concern to marketers?

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Zipping occurs when a viewer fastforwards through a commer...View the full answer

Consumer Behavior Building Marketing Strategy

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