What channel design decisions do manufacturers face for maximum effectiveness?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:33 AM

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What channel design decisions do manufacturers face for maximum effectiveness?

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Marketing channel design should be purposeful and it calls for analyzing consumer needs setting cha...View the full answer

Principles of Marketing

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