What created Red Bull's success? Where is the core franchise and benefit? Has the product's positioning changed
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What is Red Bull's success formula? For which kind of product/beverage categories will this formula work? How does Red Bull know when to turn on the advertising? What metrics would you use to make this Judgment?
Assume tough competition is coming. How can Red Bull protect its franchise? What actions would you recommend?
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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