What difficulties are there in using a rating scale such as that shown in Figure 10-7? What

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What difficulties are there in using a rating scale such as that shown in Figure 10-7? What are the benefits?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:57 AM

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What difficulties are there in using a rating scale such as that shown in Figure 10-7? What

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It is an arbitrary scale with no natural midpoint It is an unweight...View the full answer

Retail Management A Strategic Approach

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