What do you make of the razor wars, first between Gillette and Schick, and now with online

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What do you make of the razor wars, first between Gillette and Schick, and now with online competitors?
Does Gillette face a serious threat from competitive inroads? Explain.
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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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