What does it mean to say that marketing communications should be directed, ultimately, at affecting behavior rather

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What does it mean to say that marketing communications should be directed, ultimately, at affecting behavior rather than merely enhancing equity? Provide an example to support your answer.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:38 AM

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What does it mean to say that marketing communications should be directed, ultimately, at affecting behavior rather

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Marketing communications are directed communications from a ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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