What does it take for a MNC to be a multi-local multinational?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:55 AM

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What does it take for an MNC to be a multi-local multinational?
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What does it take for a MNC to be a multi-local multinational?

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a Recognize the need for asymmetry Sometimes HQ will make decisions sometimes local unit...View the full answer

Global Marketing management

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