What essential roles does a package perform in the marketing of a brand? Briefly explain.

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:14 AM

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What essential roles does a package perform in the marketing of a brand? Briefly explain.

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A lot of decisions are made at the pointofsale so the package itself plays a ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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