What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why

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What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why do some firms use hybrid-marketing systems?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 07:01 AM

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What factors are important in determining whether a manufacturer should choose a direct or indirect channel? Why

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A direct channel is a channel of distribution in which there are n...View the full answer

Marketing Real People, Real Choices

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