What factors are important in understanding this decision situation? Describe.

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Marketing Real People, Real Choices

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Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 07:02 AM

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What factors are important in understanding this decision situation? Describe.

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Marketing Real People, Real Choices

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