What intangible resources did P&G have that Lafley and McDonald used to enact their change strategies? What
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To answer the question of how to support a competitive strategy its important to consider the concept of the resourcebased view of the firm and the three key types of resources tangible resources inta...View the full answer
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Related Book For 
Strategic Management Text and Cases
ISBN: 978-1259196553
7th edition
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
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