What is a campaign plan and what is typically included in a campaign plan outline?
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What is a campaign plan and what is typically included in a campaign plan outline?
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In addition to or instead of an annual plan a firm may develop a campaign plan that is more tightly ...View the full answer
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Related Book For 
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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