What is a commercial rating and how does this measure differ from a program rating? Discuss why

Question:

What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

See More Books

Question Posted: Jan 14, 2015 09:42 AM

See More Questions

How are loose-leaf services presented, and how does this differ from other legal sources?
What is meant by internationalization and how does this relate to the global marketer?
How do you define a completion, and how does this definition help a researcher deal with incomplete questionnaires?
Find all values of 0, if 0 is in the interval [0, 360) and has the given function value. cot 0= -1 0= (Type your answer in degrees. Use a comma to separate answers as needed.)
Cobalt-60 has a half-life of 5.26 y. Gamma radiation from this isotope is used to treat malignant tumors. What mass of cobalt-60 is required to generate a 500-Ci gamma-ray source?
Seldin Company owns a royalty interest in an oil well. The contract stipulates that Seldin will receive royalty payments semiannually on January 31 and July 31. The January 31 payment will be for 20%...
Compare the standard deviations of the errors, and the mean absolute errors, for the Global Model versus the combined results (weighted averages) from the Red Wines Model and the White Wines Model.
The Kalo Fertilizer Company makes a fertilizer using two chemicals that provide nitrogen, phosphate, and potassium. A pound of ingredient 1 contributes 10 ounces of nitrogen and 6 ounces of...
In 2018, the Westgate Construction Company entered into a contract to construct a road for Santa Clara County for $10,000,000. The road was completed in 2020. Information related to the contract is...
The maintenance staff of a large office building regularly replaces fluorescent ceiling lights that have gone out. During a visit to a typical floor, the staff may have to replace several lights. The...
Discuss recent developments in the measurement of television viewing audiences and their implications for advertisers. Do you think advertisers should have to pay for viewers who watch TV shows on a...
Discuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising might be used by national versus local advertisers.
An employee is offered the opportunity to contribute 10% of their annual salary of $3000 across the next 2 years to a plan under which they receive share options. The employees accumulated...
Shamika conducts a study comparing the performance of individuals on the first quiz in each of two classes taken in the first term of their freshman year. The scores, out of 100, are provided for...
Adult Sleep Times (hours) of sleep for randomly selected adult subjects included in the National Health and Nutrition Examination Study are listed below. Here are the statistics for this sample: n =...
Topic: I made a couple changes X Zag HCHW Ch 2 (31) (1).pdf X W2ag HW Ch 1 (20) - Physics 2ag X /Desktop%20user/Downloads/2ag%20HCHW%20Ch%202%20(31) %20(1).pdf f o search Hi 2/14 - I + 90% + 1.1 a....
Cashless Society. 40% of consumers believe that cash will be obsolete in the next 20 years (based on a survey by J.P. Morgan Chase). In each of Exercises 15-20, assume that 8 consumers are randomly...
Pacifico Company, a U . S . - based importer of beer and wine, purchased 1 , 3 0 0 cases of Oktoberfest - style beer from a German supplier for 3 1 2 , 0 0 0 euros. Relevant U . S . dollar exchange...
Calculate the mean using Formula 3-4 for the data in each of the following frequency distribution tables. a. LO 5 4 3 Score f do % 1 10% 1 10% 24 20% 40% 2 1 2 20% Total 10 100%
A glass manufacturer produces hand mirrors. Each mirror is supposed to meet company standards for such things as glass thickness, ability to reflect, size of handle, quality of glass, color of...
Microtubules are filamentous structures in cells that maintain cell shape and facilitate the movement of molecules within the cell. They are long, hollow cylinders with a diameter of about \(25...
What are the major dangers in using an entire country as a test market for new products that are to be launched globally (or regionally)?
Seagram Co. is well known for its high-end alcohol brands such as Martell and Chivas Regal. In May 2001, Seagram introduced a locally made whiskey, branded 30% High in China. The brand name refers to...
At a press conference in March 2008, Martin Wiederkorn, Volkswagens chief executive, stated that: In the coming years, we will make the VW group the worlds most international carmaker. The days of...
TestAnswerSavedHelp opens in a new windowSave & ExitSubmit Item 1 7 1 0 points Time Remaining 1 hour 2 0 minutes 1 8 seconds 0 1 : 2 0 : 1 8 Item 1 7 Time Remaining 1 hour 2 0 minutes 1 8 seconds 0 1...
Use the following information for the Problems below. (Algo) [The following information applies to the questions displayed below.] Lansing Company's current-year income statement and selected balance...
In the context of portfolio theory, what is diversification primarily intended to do ? A ) Increase returns. B ) Reduce risk. C ) Maximize tax efficiency. D ) Simplify investment management.

What is a commercial rating and how does this measure differ from a program rating? Discuss why

Question:

Step by Step Answer:

A commercial rating is a measure of the number of viewers of actual commercials in a program rather ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

Students also viewed these Management Leadership questions