What is a consumption-based group or a consumption subculture? What are the characteristics of such a group?

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What is a consumption-based group or a consumption subculture? What are the characteristics of such a group? How can marketers develop strategy based on consumption subcultures?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:00 AM

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What is a consumption-based group or a consumption subculture? What are the characteristics of such a group?

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A consumption subculture is a distinctive subgroup of society that selfselects on the basis of a sha...View the full answer

Consumer Behavior Building Marketing Strategy

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