What is a marketing plan, and what are its major components?

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Business

ISBN: 978-0324829556

10th Edition

Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor

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Question Posted: Aug 15, 2012 04:27 AM

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What is a marketing plan, and what are its major components?

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A marketing plan is a written document that specifies the resources objectives marketing s...View the full answer

Business

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