What is a perceptual map? What are the dimensions of a perceptual map?

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CB4

ISBN: 9781111821777

4th Edition

Authors: Barry J. Babin, Eric Harris

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Question Posted: Feb 28, 2016 04:17 AM

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What is a perceptual map? What are the dimensions of a perceptual map?

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A perceptual map is used to depict the positioning of competing produc...View the full answer

CB4

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