What is a smart banner? How does this relate to selective attention?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:02 AM

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What is a smart banner? How does this relate to selective attention?

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Smart banners are banner ads that are activated based on terms ...View the full answer

Consumer Behavior Building Marketing Strategy

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