What is a store brand? How do retailers use store brands?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:21 AM

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What is a store brand? How do retailers use store brands?

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Store brands Store brands are a single line of prod...View the full answer

Consumer Behavior Building Marketing Strategy

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