What is a target market? Why is it important for a firm to choose its target market

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What is a target market? Why is it important for a firm to choose its target market early in the process of launching its venture?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:48 AM

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What is a target market? Why is it important for a firm to choose its target market

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A target market is the limited group of individuals or busin...View the full answer

Entrepreneurship Successfully Launching New Ventures

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