What is a tracking study and how is it used? A test market?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:39 AM

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What is a tracking study and how is it used? A test market?

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Studies that periodically generally every three or six months measure topofmind brand awareness firs...View the full answer

Advertising & IMC Principles & Practice

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