What is an attitude? Why do businesses place so much emphasis on measuring attitudinal concepts?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 08:15 AM

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What is an attitude? Why do businesses place so much emphasis on measuring attitudinal concepts?

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For social scientists an attitude as an enduring disposition to ...View the full answer

Essentials of Marketing Research

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