What is an infomercial? What are some of the reasons that infomercial have been so successful. Which

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What is an infomercial? What are some of the reasons that infomercial have been so successful. Which types of products and services to you think are likely to be candidates for successful infomercials?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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What is an infomercial? What are some of the reasons that infomercial have been so successful. Which

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Infomercials x often referred to as longform commercials x typically range from 30 to 60 minutes ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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