Question: What is anchoring? How might a firm use anchoring to influence consumer choices so as to increase sales?

What is anchoring? How might a firm use anchoring to influence consumer choices so as to increase sales?

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4.4 What is anchoring? How might a firm use anchoring to influence consumer choices so as to increase sales?

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What is anchoring? How might a firm use anchoring to influence consumer choices in order to increase sales?

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