What is captive-product pricing? What is this pricing tactic called in the case of services? Give examples

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:44 AM

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What is captive-product pricing? What is this pricing tactic called in the case of services? Give examples

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Marketing An Introduction

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