What is cluster analysis? When might a researcher use this technique?

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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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Question Posted: Oct 02, 2012 07:52 AM

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What is cluster analysis? When might a researcher use this technique?

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Cluster analysis is a multivariate approach for identifying objects or ind ividuals th...View the full answer

Business research methods

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