What is cost-based pricing? How do companies use fixed and variable costs in cost-based pricing models?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:33 AM

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What is cost-based pricing? How do companies use fixed and variable costs in cost-based pricing models?

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Costbased pricing involves setting prices based on the costs of producing distributing and sel...View the full answer

Principles of Marketing

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