What is customer-perceived value, and what role does it play in customer satisfaction?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:42 AM

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What is customer-perceived value, and what role does it play in customer satisfaction?

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Customerperceived value is the customers evaluation of the difference between all the benefits and a...View the full answer

Principles of Marketing

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