What is laddering? Discuss how it may be used in marketing research.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:56 AM

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What is laddering? Discuss how it may be used in marketing research.

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Laddering is a technique used in indepth interviews ...View the full answer

Marketing Research

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