What is meant by a change agent in export marketing? Give examples of each type of change

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What is meant by a ‘change agent’ in export marketing? Give examples of each type of change agent.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:35 AM

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What is meant by a change agent in export marketing? Give examples of each type of change

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A change agent in export marketing is some organization external ...View the full answer

International Marketing & Export Management

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