What is meant by an appeal in a persuasive message?

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What is meant by an “appeal” in a persuasive message?

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Business Communication

ISBN: 978-1133162353

16th edition

Authors: Carol M. Lehman, Debbie D. DuFrene

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Question Posted: Oct 29, 2015 05:23 AM

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What is meant by an appeal in a persuasive message?

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An appeal in a persuasive message serves the same purpose as a ce...View the full answer

Business Communication

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