What is meant by exposure? What determines which stimuli an individual will be exposed to? How do

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What is meant by exposure? What determines which stimuli an individual will be exposed to? How do marketers utilize this knowledge?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:02 AM

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What is meant by exposure? What determines which stimuli an individual will be exposed to? How do

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Exposure occurs when a stimulus is placed within range of sensory receptor ner...View the full answer

Consumer Behavior Building Marketing Strategy

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