What is meant by native advertising? Do you think it is appropriate for advertisers to run native

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What is meant by native advertising? Do you think it is appropriate for advertisers to run native ads that appear to be editorial content rather than sponsored advertising? Why or why not?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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What is meant by native advertising? Do you think it is appropriate for advertisers to run native

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Native advertising has been defined in various ways but generally refers to a form of paid media whe...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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