What is meant by purchase involvement? How does it differ from product involvement?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:16 AM

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What is meant by purchase involvement? How does it differ from product involvement?

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We define purchase involvement as the level of concern for or in...View the full answer

Consumer Behavior Building Marketing Strategy

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