What is meant by store atmosphere? Online atmosphere? How do they affect consumer behavior?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:22 AM

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What is meant by store atmosphere? Online atmosphere? How do they affect consumer behavior?

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State atmosphere In simple words store atmosphere includes the physical characteristics of a retail store that a characteristic helps to create an image to attract the customers In short store atmosph...View the full answer

Consumer Behavior Building Marketing Strategy

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