What is meant by the concept of derived demand? Why is it so important in the area

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What is meant by the concept of derived demand? Why is it so important in the area of transportation for shippers and carriers? Does this concept have application in other area, give some examples?
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Transportation A Global Supply Chain Perspective

ISBN: 978-1133592969

8th edition

Authors: John J. Coyle, Robert A. Novak, Brian Gibson, Edward J. Bard

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