What is personal selling? How does personal selling relate to other types of promotional activities?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:55 AM

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What is personal selling? How does personal selling relate to other types of promotional activities?

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Personal selling is a process of informing customers and persuading them to purchase p...View the full answer

Foundations of Marketing

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