What is physiological measurement? Give examples of two techniques.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:57 AM

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What is physiological measurement? Give examples of two techniques.

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Physiological measurement involves monitoring a respondents involuntary responses to marketing ...View the full answer

Marketing Research

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