What is prestige pricing? How does this practice constrain the price setting of a retailer or manufacturer?

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What is prestige pricing? How does this practice constrain the price setting of a retailer or manufacturer? What price endings are most consistent with prestige pricing?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:29 AM

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What is prestige pricing? How does this practice constrain the price setting of a retailer or manufacturer?

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In prestige pricing a highprice image is established and main...View the full answer

Pricing Strategies A Marketing approach

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