What is price transparency and why is it an important concept for e-marketers to understand?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:18 AM

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What is price transparency and why is it an important concept for e-marketers to understand?

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The Internets role as an information equalizer allows for price transparency...View the full answer

E Marketing

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