What is sensory discrimination, and what role does it play in the evaluation of products? What is

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What is sensory discrimination, and what role does it play in the evaluation of products? What is meant by a just noticeable difference?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:20 AM

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What is sensory discrimination, and what role does it play in the evaluation of products? What is

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Sensory discrimination refers to an individuals ability to distinguish between sim...View the full answer

Consumer Behavior Building Marketing Strategy

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