What is strategic marketing planning, and what is its purpose?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:36 AM

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What is strategic marketing planning, and what is its purpose?

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The purpose of strategic market planning is to help firms identify and create a compet...View the full answer

Business in Action

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