What is strategy and why is marketing research important to strategy makers?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:43 AM

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What is strategy and why is marketing research important to strategy makers?

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A marketing strategy consists of selecting a segmen...View the full answer

Marketing Research

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