What is the best type of marketing research (qualitative or quantitative)? Support your claim. Walmart's new marketing

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What is the best type of marketing research (qualitative or quantitative)? Support your claim.
Walmart's new marketing campaign. Do you think that the company made the right decision to drop "Always Low Prices," as a tagline? Why or why not?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 15, 2018 09:59 AM

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What is the best type of marketing research (qualitative or quantitative)? Support your claim. Walmart's new marketing

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Market Research Methods Regardless of whether the primary focus of the market research is online survey or study groups the market research methods used are either quantitative or qualitative Kotler K...View the full answer

Marketing management

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