What is the difference between a line extension and a brand extension?

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Business

ISBN: 978-0324829556

10th Edition

Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor

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Question Posted: Aug 15, 2012 04:29 AM

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What is the difference between a line extension and a brand extension?

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A brand extension is using an existing brand to brand a ne...View the full answer

Business

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