What is the difference between buzz and hype? How does this difference relate to the corporate paradox?

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What is the difference between buzz and hype? How does this difference relate to the corporate paradox? Corporate paradox is not in this chapter any more. Buzz and hype appear in the summary but not in the chapter.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:28 AM

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What is the difference between buzz and hype? How does this difference relate to the corporate paradox?

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Buzz is word of mouth that is viewed as authentic and generated by customers In contr...View the full answer

Consumer Behavior Buying, Having and Being

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