What is the difference between gross profit and gross profit margin? Why is it useful to calculate

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What is the difference between gross profit and gross profit margin? Why is it useful to calculate a company's gross profit margin?
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Accounting Principles Part 1

ISBN: 978-1118306789

6th Canadian edition

Authors: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel, Barbara Trenholm, Valerie Kinnear, Joan E. Barlow

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