What is the difference between research and pseudo-research? Cite several examples of each.

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:30 AM

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What is the difference between research and pseudo-research? Cite several examples of each.

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Marketing research should be objective Pseudoresearch is conducted not to gathe...View the full answer

Essentials of Marketing Research

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