What is the difference between social marketing and cause related marketing?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

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Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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What is the difference between social marketing and cause related marketing?

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Social marketing is a kind of marketing that creates awareness of social problems or cause among the ...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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